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Jordan Brand is going back to school. Adding to its already prolific roster of collegiate partners, the brand is extending its reach with UCLA. The brand and the Bruins kick off the deal starting in July 2021.
The deal comes months after the school’s current sponsor, Under Armour, decided to end its relationship early. The Bruins and Under Armour agreed to a 15-year deal back in 2016 that took effect in 2017. Under Armour, however, recently pulled out of the $280 million deal. UA gear and equipment will be used for the rest of the 2020-2021 academic year. Prior to that, adidas sponsored the university.
The agreement comprises all 25 of UCLA’s varsity sports teams as Nike will supply each with uniforms, apparel, and equipment, with Jordan Brand outfitting the football and men and women’s basketball programs. UCLA now becomes the fifth collegiate school to don the Jumpman on the football field.
“UCLA is elite, and our student-athletes deserve every resource in their pursuit of excellence. We sought to partner with the best in the world; that is Nike and Jordan Brand. Going into this process, our top priority was to secure the best quality and most innovative product to help our student-athletes and coaches compete for championships.”
Martin Jarmond, UCLA Director of Athletics
Keep it locked on Snkrs Day for more on Jordan Brand and collegiate partnerships down the road. Expect a retail rollout starting in Fall 2021.
