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6. Air Jordan XX3 “It’s Not About The Shoes” (2008)
By 2008, Michael Jordan was well immersed in post-NBA life and the Air Jordan brand subsequently looked to convene on another path in regards to marketing the latest signature Air Jordan model. With the Air Jordan XX3 set to hit retailers, the Air Jordan brand showcased current endorsers as they built upon each individuals’ respective journey towards their current status. Such athletes included Derek Jeter, Carmelo Anthony and Terrell Owens, just to name a few.
