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With his seventh album ‘Starboy’ getting ready to release any moment now, The Weeknd surprises us on Twitter by announcing a new partnership with PUMA. A full collection including apparel and his own PumaXO shoe will be launching in 2017. The Weeknd was previously tapped by Kanye West to debut Yeezy Season clothing.
Rihanna, Kylie Jenner, and Solange have given Puma some serious momentum. Now, adding the former OVO affiliate turned Pop Star will only make things even better. Keep it locked to Snkrs Day as more details of The Weeknd x PUMA partnership are revealed in the near future.
Here’s the official word from PUMA:
With ‘Run The Streets’, PUMA creates a campaign platform for street savvy product that’s infused with technology. The campaign speaks to true individuals who own their looks and the moment. The Weeknd embodies this attitude. Growing up in Toronto, the city has long-been his source of inspiration, and his hustle in the music industry reflects the ‘on the go’ lifestyle of the campaign.
This new partnership will also include a collaborative collection of sneakers and apparel designed by the Weeknd. The exclusive collection is a fusion of PUMA’s sport-inspired designs and The Weeknd’s street-motivated aesthetics as seen in his label, XO. Expect this range to be released in 2017.
Editor’s Note: The Weeknd is pictured below wearing the Puma Ignite Evoknit
