The Paperboy Paris x New Balance FuelCell SuperComp Elite v4 is Ready to Hit The Road

Paperboy Paris and New Balance continue their relationship as they venture into performance running with the Paperboy Paris x New Balance FuelCell SuperComp Elite v4 collab.

Through the years, Paperboy Paris has forged a strong relationship with New Balance, blending the charm of the French café scene with the rise in popularity of the Boston-based footwear brand.

Known for its culinary-inspired aesthetics, Paperboy Paris has brought fresh creativity to New Balance’s classic silhouettes. The collaboration has seen the release of several eye-catching models, including the much-celebrated 992 and the 920 & 1500 capsule.

Each design is a reflection of Paperboy’s ability to infuse everyday Parisian elements into streetwear, from baguettes to coffee cups. The partnership stands out for its playful yet sophisticated approach, attracting sneaker enthusiasts and food lovers alike.

The latest project from the two embodies a new direction as performance running and run club culture continue their meteoric rise. The Paperboy Paris x New Balance FuelCell SuperComp Elite v4 takes Paperboy Paris’ signature logo and applies it to a minimalist iteration of the road-running sneaker.

The Paperboy Paris x New Balance FuelCell SuperComp Elite v4 releases on August 4, 2024, via the French retailer’s shop located at 137 Rue Amelot, 75011 Paris, France. An online release has not been announced.

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