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The sponsor change will end adidas’ 70-year partnership with the German football team.
Since 1954, adidas has outfitted the German national team as the German footwear brand and its national team have been at the forefront of winning in the football world — both on and off the pitch.
However, the decade-long partnership between the two German icons will end as Nike will sponsor the German National Team from 2027 through 2034.
It started with our deep and unparelled commitment to sport. We are the leader in football.
Our focus started on product innovation with unmatched kits and footwear. Our ability to tell stories shown through to make the German team a global brand and its players global heros.
When Nike brings out our best, no one can beat us.
John Donahoe on Nike’s upcoming German football partnership
The 2026 World Cup will be die Mannschaft’s last kit with The Three Stripes.
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