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Since news broke about the 50 piece Nike x Off-White Dunk collection, sneakerheads were wondering how the collection was going to be rolled out due to Abloh’s unconventional releases in the past, such as dropping the Nike x Off-White Air Force 1 Low “MoMA” exclusively at the MoMA Design Store. Today Nike has announced that the collection will be a SNKRS Exclusive Access drop, and we’ll go into detail about what that means.
Exclusive Access drops extend to members of the SNKRS community based on their engagement with the SNKRS app. The more you engage with specific content series’ such as “Behind the Design” and engaging in SNKRS Live sessions equates to more personal Exclusive Access invitations. Exclusive Access invitations to the Nike Dunk x Off-White Collection will start on August 9th and continue over multiple days.
What are your thoughts on this new method of releasing sneakers? Let us know on Twitter and Instagram how you feel, and stay tuned to Snkrs Day for any new information on the Nike x Off-White Dunk Collection.
