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People around the globe will be tuned in for the Super Bowl as the Seattle Seahawks and New England Patriots face off to determine who is the best team in the NFL.  The momentous occasion has also brought along with it the opportunity for brands and companies to air their latest and greatest ads.  Over the years, the prices have continued to climb and have hit a record $4.5M for a 30 second spot.

Crep Protect, the top selling shoe protectant in UK and mainland Europe, will be launching their new ad today as soon as the cameras cut from the game at Halftime.  The ad will air exclusively on NiceKicks.com along with our social media streams of Twitter, Facebook, Instagram, and YouTube.

A couple weeks ago we teased a special project that we are doing with Crep Protect.  Like, Comment, Share, or RT the video and you’ll be entered to win the very first box of the limited pack that won’t release until later this spring.

Just a preview. The Art of Protection.

A photo posted by Snkrs Day (@snkrsday) on

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