Coco Gauff’s Signature New Balance Shoe Hits the Court Soon

New Balance and Coco Gauff are changing the game.

The Boston-based brand and the solidified tennis star have announced New Balance’s first-ever signature tennis shoe. The New Balance Coco CG1 takes inspiration from the ’90s and is paired with NB’s modern tech with its FuelCell midsole and EnergyArc technology.

The entire team at New Balance from design, to marketing, truly cares about me as a person and not just an athlete and that relationship allowed us to create the Coco CG1.

I signed with New Balance at such a young age and I am so excited to know that I will continue to work with them for a long time into the future.

The Coco CG1 is a vintage looking shoe with a modern twist, and I am so excited to get this in stores and see how people style it.

Coco Gauff, via New Balance

The New Balance Coco CG1 includes hidden design details such as Coco’s signature incorporated on the tongue and upper material. Other details include a basketball on the left heel and a track spike on the right heel representing her parents’ collegiate sports. Additionally, the right toe includes a quote from Corey Gauff which says “You can change the world with your racket” and the left toe includes the coordinates of the park where Coco grew up playing tennis.

The New Balance Coco CG1 releases on August 26 for $170 on NewBalance.com and select retailers.

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