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Big Baller Brand co-founder Alan Foster claims LaMelo trademarks were violated.
LaMelo Ball and Puma have been named in a $200 million lawsuit by Alan Foster, co-founder of Big Baller Brand.
According to WBTV, Foster is suing Ball and Puma for trademark infringement, unfair business practices and fraud. Foster claims that the the athlete and the global sportswear brand infringed on existing LaMelo trademarks as his first signature shoe under BBB was going to be named the MB1.
“He knew that his Big Baller Brand signature shoe was called the ‘MB1’ and that the name was protected by federal trademark,” Foster’s attorney reportedly said in the filing. “Yet, despite his knowledge of all of this, LaMelo willfully and deliberately chose to name the signature shoe he created and designed with Puma the ‘MB1’ in violation of the LaMelo trademarks.”
This isn’t the first time Foster and the Ball family have gone back-and-forth in court. In 2019, Lonzo Ball sued Foster as he had withdrawn more than $1.5 Million in cash and wired his outside consulting company $474,000, directly from both Ball’s personal and business accounts.
Snkrs Day has reached out to Puma for a comment.
Stay tuned to Snkrs Day as the story develops.