FIRST LOOK: Kyrie Irving's ANTA HELA Style Shoe

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Kyrie Irving and ANTA continue to build on their historic partnership as the all-new ANTA HELA Style shoe was recently unveiled in a multitude of colorways.

Following the release of the ANTA KAI 1, his first performance signature shoe, the brand will also dip into lifestyle with the HELA Style model.

After parting ways with Nike in 2022, Irving, one of the NBA’s most electrifying point guards, signed a long-term deal with ANTA in July 2023. The deal positioned him not only as a signature athlete but also granted him a leadership role as the Chief Creative Officer. The partnership gives Irving greater creative control, allowing him to have a direct influence on design, product development, and brand marketing.

FIRST LOOK at the Kyrie Irving’s ANTA HELA Style shoe ? pic.twitter.com/VafO9aJrZ6

— Snkrs Day (@snkrsday) September 19, 2024

Irving’s move to ANTA highlights the growing influence of Chinese sportswear brands in the global market, especially as they continue to attract high-profile athletes.

For Irving, this relationship with ANTA represents a platform for creative expression, community engagement, and expanding his global influence.

With the HELA lifestyle offering, Kai and ANTA look to give fans an opportunity to represent their fandom beyond the court while also letting Kyrie cook in the footwear industry through a creative lens. From premium materials, extra laces, and countless stories/colorways, the low-top is a must-have for Kyrie fans and those looking to expand their footwear.