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Jordan Brand is starting the year off with a special gift for kids with the Jordan Brand 23/7 model.
The easy-entry shoe gives kids the freedom they need to run around & play at their convenience while also adding a level of independence & comfort with its overall design.
Part of why we designed the 23/7 is because we wanted to create a shoe that is an everyday part of a kid’s world.
Kids want to get into their shoes quickly to get out and play — this shoe enables them to do just that.
Designing the Air Jordan signature shoe is such a magical process, and being able to apply that same thinking to the design of the 23/7 is no different and can be just as rewarding.
Tate Kuerbis, Jordan Brand Design Director for Kids Footwear
The design includes an intuitive step-in design, a secure lockdown system, and forefoot flexibility that provides comfort for early walkers, bringing sport to the next generation. Additionally, the shoe’s colorways tap Jordan Brand heritage from black & red to Mars Blackmon and more.
The Jordan Brand 23/7 “Bloodline” releases on January 16, 2023, with the purple, black, and white “Sky Fundamental” colorway arriving later in the month. The Jordan Brand 23/7 “Dunk on Mars” releases in February. The silhouette is expected to release on Nike.com and select retailers throughout the year with more colorways on the horizon.
Keep it locked on Snkrs Day on Instagram and the Air Jordan release dates page to stay on top of the latest news and upcoming releases from your favorite brands, including Jordan Brand.
