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Joe Freshgoods continues his collaborative hot streak as the designer has unveiled his latest—a set of New Balance 990v4 colorways.
The latest from JFG draws back to a classic as the Joe Freshgoods x New Balance 990v4 “1998” collection draws inspiration from Hype Williams’ 1998 film, Belly. The film, which featured Nas, DMX, Method Man and others, is widely recognized for its opening scene in New York’s Tunnel night club with a captivating blue hue.
The collection includes three colorways with the “Intro,” “Outro” and “Keisha Blue” iterations — all paying homage to the cult-classic film.
The Chicago Westsider initially teased teased his forthcoming New Balance 990v4 collection with a cut & sew collection styled as a nod to the 1999 XXL Murder Inc. cover with Ja Rule, Jay-Z and DMX.
The first two colorways of the Joe Freshgoods x New Balance 990v4 “1998” collection use a combination of white, grey and black while the “Keisha Blue” iteration dons a predominantly monochromatic look with light blue laces, reminiscent of the eyes in the Belly scene.
Take a detailed look at the collection below.
Joe Freshgoods x New Balance 990v4 “Intro”
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Joe Freshgoods x New Balance 990v4 “Outro”
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Joe Freshgoods x New Balance 990v4 “Keisha Blue”
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A release date for the Joe Freshgoods x New Balance 990v4 “1998” collection has not been announced. However, we expect all three pairs to release for $220 in the upcoming weeks at JoeFreshgoods.com, his Every Now & Then boutique and select retailers. The pairs could release at NewBalance.com as well.
Keep it locked on Snkrs Day on Instagram and the New Balance release dates page to stay in top of the latest news and drops.
