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When it comes to blending heritage, innovation, and storytelling, few collaborations capture the spirit of sneaker culture like the latest partnership between Hikmet Sugoer and Diadora. This visionary project reimagines the iconic V7000 and its contemporary performance counterpart, the Atomo V7000, in a celebration of speed, art, and Italian craftsmanship.
Hikmet Sugoer, the legendary founder of Solebox and Sonra, has long been a pioneer in the sneaker world, known for his refined taste and commitment to quality and rich storytelling through product. This collaboration sees him reinterpret two of Diadora’s most significant silhouettes, crafting a narrative that ties together the brand’s storied past with its forward-looking innovation.
A Heritage of Speed
Originally introduced in 1990, the Diadora V7000 was designed as a “fast” running shoe—a technological marvel of its time. Its sleek design and high-performance build made it a favorite among athletes and sneaker enthusiasts alike. Decades later, the V7000 passes the torch to the Atomo V7000, a groundbreaking silhouette that stands as the first Made in Italy performance running shoe in over 35 years.
Hikmet’s collaboration pays homage to this lineage by drawing inspiration from Italy’s rich sporting heritage and the Futurism art movement, which celebrated speed, dynamism, and modernity. The result? A duo of sneakers that embody the past, present, and future of Diadora’s legacy.
Made in Italy Excellence
Crafted entirely in Diadora’s in-house factory, both the V7000 and Atomo V7000 showcase the meticulous craftsmanship synonymous with Italian manufacturing. Every detail reflects a commitment to quality, from premium materials to precise construction techniques. For Hikmet, this dedication to excellence aligns perfectly with his own philosophy, making the collaboration a seamless blend of shared values.
The V7000 stays true to its retro roots, boasting vibrant colorways and design details that nod to the golden era of ’90s running culture. Meanwhile, the Atomo V7000 pushes the boundaries of modern performance footwear with cutting-edge technology and an aesthetic that’s as fast as it feels.
Where to Buy
The Hikmet Sugoer x Diadora V7000 and Atomo V7000 collaboration will debut at the Kith store in Paris on December 7th, followed by an online release on sonra.de starting December 8th. Fans can also secure their pairs on diadora.com beginning December 12th.
