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Luxury retailer FRSH Company has announced a groundbreaking collaboration with global sportswear giant PUMA, resulting in the release of the “FRSH Puma Island” sneaker. This partnership is a significant milestone, marking the first major fashion brand collaboration for a Puerto Rican company. The sneaker, which pays homage to the island of Puerto Rico, will be available exclusively at FRSH Company’s San Juan store starting July 25.
The FRSH x PUMA “Island” sneaker is a vibrant tribute to the natural beauty and cultural richness of Puerto Rico. The design incorporates a palette of colors that represent various elements treasured on the island. These include the different stages of the sun throughout the day, the golden sands of the beaches, the deep blues of the sea, the fresh waters of the rivers, and the lush greenery of the countryside. A particularly unique feature of the sneaker is the coordinates of Playa Tortuga in Culebrita, one of Puerto Rico’s most picturesque beaches, printed on the back of the shoe. This detail adds a personal touch and serves as a direct connection to a cherished location on the island.
“The idea for this shoe came from our desire to create something that connects deeply with our roots and the place that inspired us to start our project,” said Harry Maldonado, founder, creative director, and owner of FRSH Company. “Puerto Rico is a constant source of inspiration, and we wanted the sneaker to reflect the elements that make our island so special.”
The collaboration with PUMA is not just a significant achievement for FRSH Company but also a proud moment for Puerto Rico. The island has seen a surge of talented designers and artists who are making waves in the fashion industry. This partnership is expected to inspire and motivate the younger generation of creatives in Puerto Rico.
“For us as a brand, this collaboration is an important milestone that fuels our ambition and gives us hope,” Maldonado added. “It’s a testament to our dedication to staying true to our roots and continuing to draw inspiration from Puerto Rico’s vibrant culture, sports, and history.”
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