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Eastside Golf is once again shifting the culture of golf with the Eastside Golf x Nike “Everyone’s Game” collection. The collection blends performance with style and inclusivity, reinforcing Eastside Golf’s mission to make the sport accessible to all.
A cornerstone of this release is Eastside Golf’s first-ever footwear partnership with Nike, headlined by two models: the hybrid, non-spiked Nike Air Max 1 ’86 OG, and the performance-driven Nike Air Zoom Victory Tour 3. These limited-edition kicks will drop on October 4 on the Eastside Golf app and hit Nike.com on October 7. For the first time in Nike Golf history, the shoes come with six interchangeable swooshes, allowing golfers to customize their look. Each swoosh represents something meaningful, including a nod to HBCUs like Morehouse and Spelman, a mirrored swoosh for self-reflection, and a gold swoosh symbolizing the chain in Eastside’s iconic logo.
Eastside Golf, founded by Olajuwon Ajanaku and Earl Cooper, continues to break barriers in a sport often associated with exclusivity. Their signature style, showcased through this new collection, is designed to make golf welcoming to everyone, especially those traditionally underrepresented. As Ajanaku notes, “We are the brand that meets people where they are. We’re not just inviting people to the game; we’re leading them to the course.”
This latest Nike collab builds on Eastside’s historic partnership with Jordan Brand, which began in 2021 when they made waves with their first-ever Jordan Golf shoe. Since then, the two have dropped four collections together, cementing Eastside’s place at the intersection of fashion, culture, and sport.
Fans of the brand can get an exclusive preview of the Eastside Golf x Nike “Everyone’s Game” collection at Eastside Golf’s first-ever pop-up in New York City from September 12-15. The pop-up will offer exclusive giveaways and the chance to pre-order these statement-making shoes.
Eastside Golf continues to prove that golf is, indeed, everyone’s game.
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