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British Knights is coming back in full force for 2014. Recently stating on Billboard that ‘Artists Are the New Athletes’, music mogul Scooter Braun is spearheading the revival of BK. Revisiting the connection between the brand and its connection with the hip-hop culture in the late ’80s and early ’90s, Braun has also brought well-known creator Dr. Romanelli on board to bring a fresh look to the high-top performance sneakers that will look to re-establish British Knights as a premium shoe for urban trendsetters. Details on the actual models and colorways are slim, but the first two seen silhouettes are a Union Jack rendition of the classic BKs and an updated version of the iconic black high-top. Scooter Braun has stated that he will collaborate with some of the world’s greatest street artists, and that the retro Knights won’t exactly be easy to get. Don’t be surprised if you see some of Braun’s biggest clients, including Justin Bieber, spotted in BKs in the near future.
Are artists the new athletes? Tell us your take in the feedback box at the bottom of the page. Watch for the first designs to become available at select high-end retailers on March 15th, and catch Scooter Braun and his SB Projects on behalf of British Knights at an exclusive event during South By Southwest at Snkrs Day.
