FIRST LOOK: The 2025 Air Jordan 3 “Rare Air”

Jordan Brand has an all-new Air Jordan 3 with the Air Jordan 3 “Rare Air” colorway, expected to release next summer.

The legendary Air Jordan 3, first released in 1988, was Tinker Hatfield’s debut creation for Jordan Brand and the shoe that saved Michael Jordan’s relationship with Nike. Known for its groundbreaking introduction of the elephant print and visible Air unit, the AJ3 redefined basketball footwear and continues its undeniable legacy with each colorway.

In 2006, Jordan Brand introduced the “Rare Air” series, reserved for exclusive pairs. In 2025, the “Rare Air” saga returns with the upcoming Air Jordan 4 “Rare Air” and the newly announced AJ3.

This new iteration features a leather black upper contrasted by grey suede on the toe and heel. Military Blue accents pop on the midsole and collar, adding a modern twist to the timeless silhouette. The red heel branding on the heel tab brings a bold finish, reminiscent of the OG design cues. Rather than the traditional “Nike Air” branding, the pair will feature an inverse look as the left shoe branding will face the standard way, while the right “Nike Air” branding will be backward.

The Air Jordan 3 “Rare Air” releases in Summer 2025 for $200 via SNKRS and select retailers.

Keep it locked to Snkrs Day on Instagram and the Air Jordan release dates page to stay on top of the latest news and drops.

Air Jordan 3 “Rare Air” IB8967-004 (Image via @dj_sneakerhead, Info via House of Heat, @ZSneakerheadz, Sneaker Files)