The adidas Ultra Boost 1.0 Drops In a New Colorway On New Year’s Day

To start the new year, adidas will be revisiting the adidas Ultra Boost 1.0 lineup with a “White Gum” offering. Fans of the series will be delighted to hear that the famed silhouette will again adorn gum soles.

The pair retains its signature Primeknit upper, which is covered in an all-white hue with a semi-translucent Three Stripe lace cage. Other returning details adidas branding on the tongue tabs and dark silver heel counter, followed by a BOOST sole unit. The gum outsole offers the finishing touch.

The adidas Ultra Boost 1.0 “White Gum” drops on January 1 at adidas.com and select retailers for $200. For now, take a look at the images below and visit our Sneaker Release Page for more updates on upcoming drops. Lock into Snkrs Day for more sneaker-related news.